Thursday, 27 February 2014

Question 3

What have you learned from your audience feedback?


This video shows my target audience's response to my music video and ancillary texts. They answered question such as 'What do you think could be improved?' and 'What did you like the best?', so that i could get a feel for what needs to be the next step in terms of improving my music video and ancillary texts and what are the strengths within them. It also have me and my group a good feel for what the target audience expected from the pop rock genre and what was conventional.  

We improved the timing of the lip syncing because our feedback determined that the timing of the lip syncing was an area which needed to be improved. Here is an example of the lip syncing before: 

Here is what we did to improve the lip syncing: 

We added more of the drummer because our target audience wanted to see more of the drumming:

Our target audience also said that the editing was relatable to other music videos because the pace increased when it got closer to the chorus. I decided to make the pace faster and keep cutting to different locations and scenarios such as the stop motion, narrative and performance shots based on this feedback. 

Something our target audience said they wanted more of was narrative, therefore we spent more time to enhance our narrative by using green screen technology to incorporate the photo frame:

I worked on the advertisement and added more features like twitter and facebook symbols and links to appeal to my target audience more. I also adjusted the colour and size of some of the elements on the advertisement to create a bigger impact. Here is the end product for the advertisement: 

Question 2

How effective is the combination of your main product and ancillary texts?

This video explains how my ancillary texts and music video are linked and what they mean as a whole. 

The use of triangles and patterns connect all the products together. The advertisement has the triangular faces in the corners of the page just like the digipak does and they also both had a dispersed affect where the faces start to break away and disappear. This strongly links to the music video because there is the idea of the girls gradually breaking away from each other however still trying to grasp the memories which are fading away. The digipak also has the triangular pattern of the stop motion tattoo in the music video which symbolises a journey and different pathways spiraling off into different life choices. The spiral pattern can also represent confusion and not knowing which way to turn. 

The use of guitar images run throughout both the ancillary texts which are at diverse angles. I also included this in my music video through diverse camera movement and shots of me and Lindsay playing the guitar. The images have a filter over them so it flows with the consistency of the low key lighting and dark backgrounds. The filter is a warm red so it also matches the faces and patterns.

I have shown the relationship of the girls very well throughout and made it clear that they are an act of two by the use of the two hands touching each other and triangles dispersing off of them. I have also shown this in both ancillary texts bu using the faces and composing them of the page so they are looking at each other. In the music video there are many performance shots of the girls singing side by side and a relationship is shown in the narrative as well. 

Thursday, 6 February 2014

Second Draft Advertisement and Digipak

Album and Advertisement photos

These are some experimental photographs I took of my guitar from different angles. They are going to be a part of the ancillary background as it will link nicely with my music video because one of the main props that was used in my music video was instruments, especially guitars.